"As a child, see big, Return of the King." Ding Lei, Shanghai GM, General Manager, using these words as the opening, revealing new sail "back" in a different sense. The eight years ago, was once synonymous with cars Jiajiao sailing after Shanghai GM and SAIC-GM Pan Asia Technical Automotive Center, four years of development, will soon enter the market next year January.

With the other models, the importance of fresh candle. This is not just because of Vela, on behalf of the original first paragraph of the family sedan car, toured the country. More importantly, with the original candle to become the symbol in the family car, as in national vehicle sales of more than 10 million today, the new candle will be the first to enter a joint venture between 60,000 yuan less than the economy-brand vehicles, which means that the joint venture brand officially began attacking local brands have been employed in the sector low priced cars.

First, in the market and Shanghai GM, the symbolic meaning of practical importance should be – in eight years, sees to open the door of the family car after domestic car sales is the largest user of home users. This last point, the market impact procedure is much more likely to have far-reaching. After years of hard work, domestic brands have made impressive national results, but in the field high-class cars, but also in the difficult climbing stage. But with fierce competition, and joint-venture local designer brands hire training upper class in the area, local brands to capture a share if not, is still in its early stages.

Local brands, market performance internal, 10 million or less focused on the economy cars. In recent years, domestic brands, with advantages of internal costs, firmly occupied the field of low-priced economy cars.

The arrival of the new candle, this model is completely broken. "Why are high quality, high level, should have a cost? "On November 3, communication of new media in sailing, Ding ourselves. He gives the answer is" no. "Ding said the new Sailing has been developed entirely by Shanghai GM, a joint venture brand models introduced in the past so high that no transfer fee, Shanghai GM, GM used three global brands Chevrolet, Buick, Cadillac does not charge any transfer of the brand, which have obvious advantages compared with its own brand, and the other, and most importantly is the advantage of size, "30000 price support their procurement of 3 million units (including world prices in general) are indeed fully different. "Ding.

The new Vela minimum estimated price of 50,000-60,000 yuan will be in place to see the cars in the automotive industry is highly competitive, he said yes. In accordance with the planning of Shanghai GM, this is only the Chevrolet brand to go the local development of the most important step, the next, so the idea of a product is extended upward. If these products and prices and free competition between brands, the market is expected to draw a clear line better either.

To be sure, as the opening of Ding said, the new candle market performance in the reproduction of "The Return of the King". Our problem is to leave the competition on this day, own brands, if brand value is not set up properly before and then lost its price advantage, their advantage in the market lie? It said the new candle is the weak point cut current independent labels.

Sailing Website in a new conference and known stability Read industry experts said the only way to force its own brand up and mature. Perhaps the new sail to bring the crisis to its own brand, is also its own brand survival of the fittest, extensively improving opportunities.

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Article Source: ArticlesBase.com – Himfr.com reports the new sail will be put on the market in January next year

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